Vail Daily launches new weekly ahead of next week's 'Sneak Peak Vail'

By David O. Williams
Real AspenAugust 26, 2011

A new weekly newspaper launching in Vail next week already has competition in the form of a preemptive publishing strike from Vail Daily Editor and Publisher Don Rogers, who tells the Colorado Independent he already launched his own new weekly Thursday afternoon.

“Ours came out yesterday afternoon,” Rogers said in an email. “It's a weekend fun guide, basically. So Erin's deal actually is following us, as it turns out. I believe she's a week away from launching still.”

Erin Chavez, former associate publisher of the Vail Mountaineer, told Jason Salzman's Big Media blog that she's launching a weekly called “Sneak Peak Vail” that will be “more lifestyle-oriented, not based on news in the Vail Valley, but more of what is going on and applying it to second home owners and locals.” She said it debuts on Thursday.

The pro-business Vail Mountaineer, along with the Denver Daily News, was shut down in June by Vail Daily founder Jim Pavelich, who started the Mountaineer in 2008 after his non-compete with the Vail Daily expired. Some critics and former business partners have accused Pavelich of not making news his top priority.

Rogers said his new weekly, which is being called the “Vail Daily-Weekly,” also will have a somewhat light format.

“This one is a low-cost, low-price compilation of what we already have in entertainment and activities for visitors who didn't read the Daily earlier in the week and locals looking for a reminder of the fun stuff the valley has to offer,” Rogers said. “Basically this is a free-standing entertainment guide that many papers just a little larger than us put out. Greeley and Carson City [where the Vail Daily parent company also owns papers] have similar pubs.”

Asked why the Vail Daily isn't resurrecting the name of the Vail Valley's dominant weekly for decades, the Vail Trail, Rogers said it was considered. Colorado Mountain News Media, the Vail Daily's parent company owned by Reno, Nev.-based Swift, purchased the Vail Trail in 2004 and shut it down in 2008. The Trail was Vail's first newspaper, founded in 1965, and briefly published a competing daily called the Daily Trail from 1998 to 2000.

“Thought about bringing back the Trail name, but this publication is different than the heritage, history and local news for locals that I think the Trail stood for.,” Rogers said. “The Trail likely would still be rolling without the combination of recession and need to focus on the competing daily at the time [the Vail Mountaineer].”

comments: 0 Comments on "Vail Daily launches new weekly ahead of next week's 'Sneak Peak Vail'"

Be the first to comment below.

Comment Form Info  Comment Information
Real Aspen encourages you to post comments on our articles and blogs. Logged in email is required for monitoring purposes. Your email will not be published and will not be distributed to any third-party. Abusive, obscene, profane, threatening, libelous or defamatory comments are prohibited. By posting a comment, you agree to this policy and our terms of use. To report an abusive posting, please contact us.

To make a comment, please log in or create an account. This helps us prevent spam and other malicious attacks.

Please log in to comment


Create a user account to comment

Snow Report

  24hr snow mid dpth snow cond.
A-Basin n/a n/a
Aspen n/a n/a closed
BC n/a n/a closed
Breckenridge n/a n/a closed
Buttermilk n/a n/a closed
Copper n/a n/a closed
Crest. Butte n/a n/a closed
Eldora n/a n/a closed
Heavenly n/a n/a closed
Highlands n/a n/a
Howelsen n/a n/a closed
Keystone n/a n/a closed
Kirkwood n/a n/a closed
Loveland n/a n/a
Monarch n/a n/a closed
Northstar n/a n/a closed
Powderhorn n/a n/a closed
Purgatory n/a n/a closed
Silverton n/a n/a closed
Ski Cooper n/a n/a closed
Ski Granby n/a n/a closed
Snowmass n/a n/a closed
Steamboat n/a n/a closed
Sunlight n/a n/a closed
Telluride n/a n/a closed
Vail n/a n/a closed
WinterPark n/a n/a closed
Wolf Creek n/a n/a closed
More Weather Reports
Vail powder day snow snake
Airing it out at Crested Butte
Feb. 17, 2011 Surprise 14 inches of Fresh Powder